Investment overview
Pickup is the majority of orders. Nobody built the interface for it.
OrderNova is building the voice-to-pickup operating system: one spoken sentence, one verified price, one timed pickup.
This page is informational only and is not an offer to sell or a solicitation to buy securities.
Thesis
Four things we believe.
Delivery economics don’t work for most orders
Courier fees, markups and tips push a routine meal well above menu price. Pickup removes the most expensive part of the transaction.
The driver is an under-served customer
Millions of people order food from a car. Every mainstream ordering interface assumes a stationary thumb.
Voice is finally good enough
Modern speech models make a natural-language order reliable enough to be the primary interface, not a novelty.
Route context is the moat
Knowing where someone is going turns a menu search into a single, obvious recommendation.
Model
A simple business on top of a hard interface.
- Service fee
- A single, clearly stated fee on each order.
- Restaurant partnerships
- Verified deals and placement for launch partners.
- Repeat behavior
- Favorites make ordering habitual rather than promotional.
No revenue, traction or performance figures are presented on this page. OrderNova is pre-launch.
OrderNova seed round
What $5 Million Builds
OrderNova is building an AI-native ordering platform designed to work across mobile devices, vehicle interfaces, restaurant systems and international markets.
The $5 million seed round provides a 36-month runway to launch in Singapore, expand through Australia and New Zealand, localize for Japan and South Korea, and develop the centralized technology that powers every market.
- Seed round
- $5.0M
- Planned runway
- 36 Months
- Initial expansion footprint
- 5 Markets
- Conservative operating plan
- $4.535M
All figures are planning estimates in USD.
Round size
Why $5 Million
The underlying conservative three-year plan requires approximately $4.535 million. OrderNova is targeting $5 million so the company does not have to compromise product quality, regulatory preparation or market execution when inevitable variables arise.
Base operating plan
$4.535M
90.7% of total round · Planned three-year deployment
Execution reserve
$465K
9.3% of total round · Contingency, FX, compliance and execution reserve
The reserve protects the operating plan from currency movement, unexpected compliance requirements, senior-hire timing, LLM compute variability, security work, POS certification costs and market-specific integration requirements.
The reserve is not intended to accelerate undisciplined expansion. It is designed to prevent operational surprises from interrupting the core roadmap.
Scenarios
What Different Raise Sizes Unlock
$5.0M — Recommended Round
Recommended
- Funds the complete conservative plan.
- Adds a $465,000 execution reserve.
- Protects against FX, compliance, hiring, compute and integration risk.
- Allows management to preserve key milestones without prematurely returning to market.
The $5 million round is intended to fully finance the conservative plan while preserving the option to accelerate only after measurable traction.
Capital plan
A 36-Month Capital Plan
Year 1
$1.465M
Build and validate
- Launch the Singapore operating entity.
- Hire the initial local team.
- Complete core iOS and backend development.
- Advance voice and conversational ordering.
- Establish LLM infrastructure.
- Build the first POS integrations.
- Complete initial privacy and compliance work.
- Begin merchant and automotive partnership development.
Year 2
$1.47M
Expand and localize
- Expand into Australia.
- Launch New Zealand operations.
- Prepare Japan localization and compliance.
- Add new restaurant and POS partners.
- Improve AI accuracy, latency and multilingual performance.
- Expand ordering workflows and automotive integrations.
- Use Singapore and ANZ performance to validate later market entry.
Year 3
$1.6M
Scale and regionalize
- Complete staged Japan launch.
- Enter South Korea after milestone approval.
- Expand Japanese and Korean language capabilities.
- Increase AI and infrastructure capacity.
- Add deeper POS coverage.
- Strengthen regional sales and operations.
- Prepare the platform for additional Asian and global markets.
Three-year conservative operating plan
$4.535M
Unallocated central execution reserve
$465K
Held centrally and not assigned to a specific year.
Platform
One Platform Powers Every Market
Product development is centralized rather than duplicated country by country. Each market benefits from the same core ordering engine, mobile platform, AI infrastructure, POS integration layer and security architecture.
Core Engineering
- Native iOS application.
- Backend ordering architecture.
- Account, identity and payment systems.
- Restaurant discovery and menu infrastructure.
- Automotive and vehicle-interface support.
- Reliability, observability and security.
Three-year planning range: $1.2M–$1.9M
- Year 1: $500K–$800K
- Year 2: $400K–$600K
- Year 3: $300K–$500K
LLM and AI Infrastructure
- Conversational ordering.
- Speech and intent recognition.
- Menu understanding.
- Personalization.
- Local language and cultural adaptation.
- Model evaluation and safety systems.
- Inference, hosting and monitoring.
Three-year planning range: $650K–$1.2M
- Year 1: $150K–$300K
- Year 2: $200K–$400K
- Year 3: $300K–$500K
POS Integrations
- Restaurant POS connectors.
- Menu synchronization.
- Order injection.
- Payment and confirmation workflows.
- Certification and testing.
- Merchant support tools.
Three-year planning range: $450K–$900K
- Year 1: $100K–$200K
- Year 2: $150K–$300K
- Year 3: $200K–$400K
Localization Platform
- Country-specific language models.
- Currency and tax logic.
- Local food vocabulary.
- Honorifics and speech conventions.
- Market-specific compliance.
- Regional merchant and support workflows.
Included in country-entry and AI budgets
Localization does not carry a separate total. Its costs appear within the country-entry and AI budgets.
Global technology investment
$2.30M–$4.00M over three years
The seed plan uses the conservative end of this range and releases additional spending only when adoption and integration milestones justify it.
Expansion
A Sequenced Asia-Pacific Expansion
OrderNova begins with a focused Singapore beachhead and expands only after product, merchant and operational milestones are met.
Singapore
- Timing
- Months 0–12
- Estimated first-year cost
- $715K–$770K
- Strategic role
- Regional beachhead
Major cost drivers
- Incorporation: $2K–$3.5K
- Office: approximately $80.4K annually
- Three engineers: approximately $285K
- Country manager: approximately $150K
- Operations and sales lead: approximately $75K
- Legal and compliance: $15K–$25K
- Launch marketing: $50K–$100K
- Software, insurance, travel and contingency: $30K–$50K
Singapore offers an efficient incorporation environment and provides the initial base for regional product validation, partnerships and expansion.
Combined Australia and New Zealand first-year planning range: $720K–$930K
Summary
Market-Entry Summary
Singapore · Beachhead
- Entry timing
- Months 0–12
- Estimated first-year cost
- $715K–$770K
- Cumulative range
- $715K–$770K
Australia · Phase 2
- Entry timing
- Months 12–18
- Estimated first-year cost
- $520K–$620K
- Cumulative range
- $1.235M–$1.390M
New Zealand · Phase 2
- Entry timing
- Months 15–18
- Estimated first-year cost
- $200K–$310K
- Cumulative range
- $1.435M–$1.700M
Japan · Phase 3
- Entry timing
- Months 18–30
- Estimated first-year cost
- $500K–$790K
- Cumulative range
- $1.935M–$2.490M
South Korea · Phase 4
- Entry timing
- Months 24–36
- Estimated first-year cost
- $360K–$505K
- Cumulative range
- $2.295M–$2.995M
Controls
Capital Follows Evidence
The complete geographic plan is visible from day one, but market-entry spending is released in stages. Expansion is tied to product readiness, merchant adoption, integration stability and legal approval.
Gate 1: Core Product Readiness
- Stable consumer ordering flow.
- Reliable AI intent recognition.
- Initial POS integrations.
- Payment and order-confirmation reliability.
- Security and privacy review.
Unlocks Singapore commercial launch
Gate 2: Singapore Validation
- Merchant onboarding traction.
- Repeat consumer usage.
- Acceptable order-completion performance.
- Support processes operating reliably.
- Initial unit-economics evidence.
Unlocks Australia and New Zealand expansion
Gate 3: ANZ Replication
- Successful market playbook replication.
- Expanded POS coverage.
- Improved AI performance.
- Local sales and operations readiness.
- Approved Japan entry plan.
Unlocks Japan localization and launch
Gate 4: Japan Readiness
- Japanese language model quality.
- Keigo and food-vocabulary testing.
- Local legal and visa structure.
- Merchant and automotive partner pipeline.
- Board-approved capitalization plan.
Unlocks Japan commercial deployment
Gate 5: East Asia Scale
- Proven localization framework.
- Sufficient infrastructure performance.
- Korean language readiness.
- Local compliance approval.
- Measurable demand or strategic partnerships.
Unlocks South Korea launch
Outcome
What Investors Finance
Product infrastructure
- A production-ready native iOS ordering platform.
- Conversational and voice-based ordering.
- Restaurant menu and discovery intelligence.
- A reusable POS integration layer.
- Personalized ordering and preference memory.
- Scalable AI and backend infrastructure.
- Automotive-interface readiness.
- Privacy, security and compliance architecture.
- Country and language localization systems.
Commercial infrastructure
- A Singapore regional beachhead.
- Australia and New Zealand market operations.
- Japan and South Korea localization capabilities.
- Five country-level operating playbooks.
- Local sales, merchant support and operations.
- Legal and privacy compliance preparation.
- Regional partnership development.
- A 36-month runway to reach measurable commercial milestones.
The round finances both sides of the company: the technology consumers experience and the market infrastructure required to distribute it.
Discipline
Designed for Disciplined Execution
Risk
Localization complexity
Mitigation
Build localization as a reusable platform capability rather than creating independent products for each country.
Risk
POS fragmentation
Mitigation
Prioritize integrations based on merchant coverage and strategic value, using a reusable connector architecture.
Risk
Regulatory variance
Mitigation
Use country-specific legal reviews and board-approved entry gates before committing major capital.
Risk
AI infrastructure variability
Mitigation
Track inference cost per completed order and optimize model selection, caching and routing.
Risk
International hiring risk
Mitigation
Begin with lean local teams and use milestone-based headcount expansion.
Risk
Foreign-exchange exposure
Mitigation
Maintain the $465,000 reserve centrally and adjust deployment schedules when necessary.
Risk
Premature geographic expansion
Mitigation
Require Singapore and ANZ performance evidence before committing full Japan or South Korea budgets.
Questions
Investor FAQ
Seed round
Help Build the Ordering Layer for the Road Ahead
OrderNova is raising $5 million to build the centralized platform, launch its Singapore beachhead and expand through a milestone-driven Asia-Pacific roadmap.
Questions about the round? Contact the team.
Investor access
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All financial figures are planning estimates in U.S. dollars and may change based on market conditions, exchange rates, regulatory requirements, hiring needs, product milestones and board approval. This page is provided for informational purposes only and does not constitute an offer to sell or a solicitation to purchase securities.
Contact
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